A rebranding mega-success story: PowerEdge Products
PROJECT: Brand re-build from the ground up including logo, brand voice, color palette, marketing and engagement strategy, creation of style guidelines, etc.
Developing packaging was a collaboration with designer Renette Heaslet of DENSO who did the final package design and the production. She is amazingly brilliant with package design.
The Rebrand, Continued...
After incredible success of the brand relaunch in the Americas in 2021, DENSO Europe asked that PowerEdge be launched in the EU. So, we handed over all brand materials and assets.
Once again, the launch was a massive success,
bringing a brand that was near end of life to a profit powerhouse.
PowerEdge Sponsorship of NHRA Racing
It's always wonderful to see hard work continue to thrive.
These photos are from an NHRA racing event in April, 2025.
These photos are from an NHRA racing event in April, 2025.
