Launching a new brand: PowerEdge Products
PROJECT: PowerEdge was brand building from the ground up. I was assigned with the logo design and creating the brand style guidelines. Included in my tasks was creating launch materials and advertising for print, digital and social media as well as designing the website, producing video content for social media and the launch event, and developing graphics for trade shows.
Developing packaging was a collaboration with designer Renette Heaslet of DENSO who did the final package design and the production. She is amazingly brilliant with package design.
