A rebranding mega-success story: PowerEdge Products
PROJECT: PowerEdge was brand re-build from the ground up including logo design, brand strategy and creation of a new set of style guidelines.
Included in my tasks was creating launch materials and advertising for print, digital and social media as well as designing the website, producing video content for social media and the launch event, and developing graphics for trade shows.
Developing packaging was a collaboration with designer Renette Heaslet of DENSO who did the final package design and the production. She is amazingly brilliant with package design.
