PowerEdge Products: Logo and Brand Design
PROJECT: PowerEdge Products was a major effort at creating a brand from the ground up.
Working with stakeholders and SMEs, the DENSO marketing department evaluated issues related to the previous execution done by another group, collaborated in developing solutions to the issues discovered and went on to re-launch the brand.
No success would have been realized without this new brand effort and the work involved in developing the new logo mark, a new brand style guide, and assets used to relaunch the brand resulted in massive success. Indeed, the North American launch realized so much success that the company launched the brand in Europe almost immediately.
