DENSO: Award Winning National Ad Campaign
PROJECT: Conceptualize and produce an advertising campaign targeted to technicians which transcends the typical and places an emphasis on DENSO's "First Time Fit®" ease and worry free installation.
The ads became a featured focus and inspiration for DENSO's trade show booth at AAPEX in Las Vegas as well as other marketing materials. Eventually, the ads went on to receive various industry awards
Art Directors: Michael Taylor / Renette Heaslet
Photographer: Steve Pollock / Pollock Studios
