DENSO Racing: Logo Design
PROJECT: Designing the DENSO Racing mark and all the related activity involved in the DENSO Racing marketing and sponsorship efforts was an absolute highlight of my career. It was also major blast. In the role, I had the opportunity to stand trackside with media credentials and shoot photography as 10,000 horsepower charged, nitro burning, top fuel dragsters screamed by me. You can see the sound waves as they approach and feel the thunder of the engine as it moves through you.
I was 16 when I hand painted a race car of a friend. Having the opportunity to contribute and collaborate with my DENSO teammates creating work for the company, the NHRA and professional racers and teams was a full circle moment for me and an opportunity I will always cherish.
First production DENSO Racing hat. There were several iterations that followed.
Below are a few champions wearing DENSO racing hats.
Of course, there had to be a DENSO Racing cornhole.
Below is a rig wrap I did for Matt and Angie Smith which is still out there traveling from event to event.
Vinyl banners like the one below were placed all around the exterior fencing of the massive race venue in Las Vegas.
A couple of DENSO sales associates sporting DENSO racing polos. They could have used some DENSO Racing ear plugs.
Below is a photo composition I did for apparel and tote bags.
