DENSO: Full Product Line Sell Sheets
PROJECT: This was a bi-yearly project, during my time at DENSO, engaging in a design refresh of sales materials. The process included collaborating with teammates and stakeholders from each product line, refining the marketing copy and key features for each, presenting concepts and then producing final versions in three languages (English, French, Spanish). If new product photography was required, then I would contract with our vendor and direct the photo shoot. Additional versions were created for co-op partners such as NAPA.
Below. you'll also see an example of a printed catalog. Each year during my tenure we produced printed catalogs for every product line carrying over design cues to the cover and back cover while the internal pages were produced by the catalog publications team. These catalogs were also produced in three languages.
